Thursday, September 12, 2013

New Term for You

Films that bomb at the box office but generate gigantic holds lists. After the early reviews are negative, people don't want to waste their time and money on the film at the  theater. But when it's free they really want to see what the fuss is about. I think they really hope that the movie stinks. Also known as the Lone Ranger Effect.

Tuesday, September 10, 2013